Fruit and Veg Wholesaler

Welcome to C.A Belcher and Son, a high-quality food service based in Reading. We specialise in providing fresh produce, dairy, frozen and dry food products to the UK catering industry. We are a fruit and veg wholesaler to a wide range of establishments, including restaurants, pubs, hotels, schools and colleges.

Aside from Berkshire, our food delivery service covers areas across South East England, including Buckinghamshire, Oxfordshire, Surrey, Sussex and North Hampshire.

A High Quality Fruit and Veg In The South East England

As a family-run business since 1974, we have constantly combined our values of honesty, tradition and respect within a modern framework – helping to keep us constantly at the forefront of the wholesale market industry.

To underline our leading reputation as a fruit and veg wholesaler, we hold a number of industry standard certifications – including BRC certification for reaching a global standard for storage and distribution of fresh produce. We're also a member of the Guild of Master Craftsmen, that signifies produce made to the highest possible standards.


Quite simply, quality is our first priority and we strive to offer only the very best in fruit and veg wholesale.

A Leading Fresh Fruit and Vegetable Wholesaler

The fruit and vegetables that we buy on a daily basis are from the most well-respected traders from Western International Market and Covent Garden Market. We also buy directly from carefully selected farms from around South East England, which allows us to ensure a high level of quality and variety at the best prices possible.

Amongst our range, you will find:

Our Grocery Produce

  • Vegetables and Salad. Chosen from a range of high-quality suppliers, our extensive variety of organic vegetables and salad are unrivalled. Allowing any chef or preparation specialist to turn any food into a vitamin-packed, delicious meal.
  • Dairy products. Whether it's free-range milk, cheese, butter, cream, yoghurt, egg or bread products, our extensive dairy range covers everything.
  • Fresh and Frozen Fruit. Packed with vitamins and bursting with flavours, we have a wide range of fresh fruits available – from apples and pears to rare fruits, such as quinces and physalis'. We also have a number of ready-frozen fruit products that allow our customers to create specialist deserts, such as coulis.
  • Dried Goods and Prep. As a fruit and veg wholesaler, we are able to supply a range of pre-prepared ingredients and dried goods. Anything from wines and vinegars, tinned fish or fruit and dried goods such as yeast or edible flowers. We can also supply pre-prepared fruit and vegetables, such as peeled potatoes, diced onions or juiced fruit.

Our Fast and Reliable Food Service

All orders will be subjected to our reliable and efficient delivery service that covers the region. We understand the need for a dependable food delivery service, especially at crucial times –this is why we are able to deliver our produce 6 days a week, with our delivery request service being available for 365 days a year.

Aside from the high-qualities of our produce, it is this dedication to providing a reliable customer service that sees so many satisfied customers return to us. As such, we are able to provide them with the food service they require on a consistent or on-demand basis.

'Forget Me Not' Flowers

Aside from our fruit and veg wholesaler food service, we are also able to offer a full floral service through our expert florists, 'Forget Me Nots'. Our team of expert florists are on hand to help assist our customers to create the perfect decoration and ambience.

Whether it's bud vases, simple roses,hand-tied bouquets, baskets or corporate function table arrangements – Forget Me Nots can create stunning flower arrangements and gifts for any type of anniversary, birthday or any other special occasion.

Browse Our Website To Learn More About Our Fresh Produce

Please continue to navigate around our website for more information on the different services, as well as all of the fresh produce we have on offer. If you have any additional questions about anything you may see on our fruit and veg wholesaler website, why not give us a call today on 0118 975 2466?

Dried Goods

Call us now to place your order on 0118 975 2466

Lines open 3am-11am with 24 hour answer service

Make an Enquiry

Reasons to shop with us

High quality, good value product range
Flexible delivery service
Expert customer advice
Full floral service

What our Customers Say

Simon Bonwick

“Working alone at my level I have to have the best, so when I'm not down the market myself seeing, smelling, touching what's going on in the season I have to be practical....”

- Simon Bonwick | 1 Michelin Star Chef | The Crown Burchettes Green

Lin Gilbey

“We go back a long way - Stevie B and Gilbey's have traded together for at least 3 decades [probably more] and that means we have all traded through very different and sometimes difficult times....”

- Lin Gilbey | | Gilbey Group

Call us now to place your order on 0118 975 2466

Lines open 3am-11am with 24 hour answer service

Make an Enquiry

where to find us

C.A Belcher & Son LTD

Unit 7, Cutbush Industrial Park Danehill, Lower Earley Reading, Berkshire RG6 4UT

Telephone: 0118 975 2466

Fax: 0118 975 5955


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